QVC Beauty rebrand
My latest commercial is for @qvcbeauty - campaign directed by the amazingly talented Stephen Lally. The key watchwords: camp and diversity. It’s a nod to 90s glam, with a soupçon of peak Xanadu-era Olivia Newton-John thrown in for good measure! I wanted it to inclusive, diverse and joyfully camp.
"It’s a bold creative departure for QVC Beauty and a rebrand for them. @qvc is a huge American brand with a perception of being conservative, so I’m thrilled they backed a campaign that’s avowedly tongue in cheek but - most importantly - embraces body, age and racial diversity. As a gay director I was adamant that we created a beauty campaign that’s diverse, and I’m so proud to say that we feature a cast of six international and multi-racial models. It shouldn’t be something we herald and should be a given - but in this current climate it’s important to champion. One small step for beauty . . !" Stephen Lally
Motion graphics @michael_lomon Photography @piccyvicki Makeup @siena_makeup_artist, @krystalbuckley_mua, @lexiemua Represented by @makeupjunkieslondon Hairstyling by me @talie_danielle Represented by @makeupjunkieslondon Models - @luizafrujuelli at @bodylondon_, @aikomg_ at @lindenstaub, @hailey.cqy at @bodylondon_, @didi.danso at @mrsrobinsonmgt, @shareefa_j at @wilhelminamodels and @anelodendaal at @motmodels.
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